A website that has thousands of visitors each day can easily become outdated in the customer's eyes but also becomes familiar. Redesigning a website to make it more fresh, while maintaining it's familiarity can be a great challenge.
How it was made
An artistic magazine like home
This particular shop is more than just another e-shop on the block.
This is the trend setter. We decided to make the homepage look more like a portfolio of the company's artistic photoshoots than a classic e-shop front.
A Complete Rehauling of Product Page
Product pages get most of the viewing time.
Its the place that our visitors view our products and decide to buy or not. To help them towards that decision we tried to make the experience as clear as possible. Big product pictures, image thumbnails of other colors, clear selection visual cues, and all important information right where you want it.
We Are Serious About Mobile
In the smartphone era you just know that probably more than 60% of your clients will come from a mobile device.
About half of the customers actually buy from a smartphone. Even if they don't buy from their phones, more than 80% of them will visit the site once or more in their path to become a customer.
So... mobile experience must be great. Simple as that.