Galatis Luxury Hair Salons logo

Luxury Hair Salons, Patra - Santorini

Galatis Luxury Hair Salon

A forward thinking hair salon, needs a forward thinking website. Akis & Makis Galatis have added unique luxury and style to an ordinary haircut. Their website needed to represent their brand in the best way possible
Screenshot of the case study page inside an 27 inch iMac
Screenshot of Galatis Luxury Hair Salon Website

Brief

Luxury Hair Salon offer high quality hair styling and beauty services since 2004. Recently the founders of the salons, Akis Galatis & Gerasimos Galatis decided to create a complete online presence by creating a beautiful website reflecting their hair salons luxurious style.

Objective

The two salons are located in very different areas of the country, Patras & Santorini. This created unique needs for color palettes and styling as there are cultural differences between those locations, one being a famous Greek island and the other in the mainland.

Client

Galatis

Year

2015

Services Provided

Hosting, Performance, Web Design, Web Development

Technologies Used

Joomla

Difficulty

6

Hours

150

How it was made

Screenshot of Santorini Galatis Luxury Hair Salon

The Setting

Each salon has unique target groups and had to highlight specific services for each one. Patras salon wanted to focus on the student community, while Santorini salon had a global focus and targeted specifically weddings and other global events that were taking place on the island.

Development

There was a specific need for every website in terms of usability. They had to be 2 completely separate CMS systems. Every salon needed to have their own logins to their own system adding different content to each website. Santorini's website needed to be multilingual, some of the languages were translated by professional translators some auto translated from online translate service.

Last but not least, we optimized every aspect of the page for search engines by following all on-page SEO practices. Google rewarded the websites with high ranking, for their chosen keywords, quickly due to our efforts on SEO. Google analytics and Search Console tools were installed and helped us optimize the website.

Screenshot showing website of Galatis Luxury Hair Salon Santorini
Screenshot of book appointment page on Galatis Luxury Hair Salon

Online Booking

Both salons needed a system to get online bookings from their website visitors. Since their bookings come from multiple communication channels they needed a way to unify them. The website served as a first point of contact where the user can book an appointment easily. The salon crew can then verify their bookings from other channels and confirm or re-book the appointment by contacting the customer directly.

Screenshot showcasing photography of Galatis Luxury Hair Salon Patras

Professional Photography

The website needed to scream creative quality everywhere. The choice of professional photography of the salon was a no brainer. Our photographer went on the spot and photographed the salon using the ideas of the owner and his own creativity. The result rewarded everyone for their efforts.

Color Palette

Galaits Color Palette and Typography image

One of the colors that define Greek islands are pure whites, clear like the Greek sunshine. For this project we chose a soft grey - white combination for the most website parts, with a bright purple inspired by the salons interior design. This added the Luxury Hair Salon's spirit to the website. We wanted to preserve the Greek island culture and add a flair of Greek personality into the website colors, inviting visitors to try out bold hair styles that show off mediterranean Greek beauty.

Results

1532
Online Bookings
600000
Online Impressions
4500
Calls from Website
1200000
Times Images Viewed

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