Online Advertising

For businesses that want every ad euro to work, expertly managed campaigns across Google and social, tuned for maximum ROI.
Graphic of wefixit online advertising services

At a glance

wefixit runs expertly managed campaigns across Google and social, tuned for maximum ROI.

  • Google Ads: Search, Display, Remarketing, YouTube, Gmail
  • Facebook and Instagram across every format
  • Ads on Twitter, LinkedIn and TikTok
  • Paid banners on major news outlets
  • Google Partner, certified in Ads and Analytics

Why it matters

Online ads bring great results, or none at all. The difference is who runs them.

In the wrong hands, budget drains across Google, Meta and the rest with nothing to show; the targeting, tuning and measurement are the whole game.

Online advertising can be intimidating. There are so many cross-channel advertising options that only a professional can handle properly. Advertising online can bring you great results or no results if handled by the wrong people. Our experienced marketing team is highly effective because we put ourselves in your (and your clients) shoes. We have learned to think like a customer and act like a business owner. If you want results, you can count on us. We can help you advertise in the best online advertising channels.

Google Ads

Google is being touted as the biggest, by far, advertising company in the world. It's main source of revenue is adwords. Everything Google does is done with advertising in mind. Our highly capable marketing team is trained by Google and we have been certified with all Adwords & Analytics certifications. Our agency is awarded with the Google Partner badge, an award that Google gives only to agencies that have passed very strict quality standards set by Google.

Google offers many advertising channels which we can utilize

  • Google Search advertising
  • Google Display advertising
  • Google Remarketing advertising
  • Mobile and Android advertising through admob
  • Email advertising through Gmail
  • Youtube video advertising with various formats
  • Youtube 24hour Masthead ad

Facebook & Instagram

Being the largest social network in the world, Facebook has one of the best platforms for targeting users by interest and showing them multimedia ads that they can engage with. That is a big difference from Google ads. Users can interact positively or negatively in your advertisements so the approach and strategy of the advertising must be professional and there has to be a continuous monitoring of the process. We have been trained by Facebook through their online training platform and we have gained experience through every type of ad format Facebook and Instagram offers.

We can target users based on very fine tuned demographics and interests. Facebook's targeting tools are so detailed that is very hard and time consuming for a non professional to create, maintain and measure an effective campaign.

Types of ads Facebook offers

  • Facebook Banner Photo ads
  • Facebook Video ads
  • Facebook Carousel ads
  • Facebook Canvas ads
  • Instagram Photo ads
  • Instagram Video ads
  • Instagram Carousel ads
  • Facebook Collection ads (new)
  • Instagram Stories ads
  • Facebook Page likes ads
  • Event response ads
  • Lead Generation form ads
  • Facebook Remarketing

Other Social Media

Facebook and Instagram might be the big players on social media advertising but they are not the only ones. Depending on the audience some of the other social network offerings might be better suited for your business. We have experimented with all of them and we know all the benefits of each platform and can help you with the strategic part of any campaign.

Twitter ads. You can promote certain tweets or accounts on Twitter but you can also promote certain hashtags on the Twitter trends card. Promoted tweets can have any multimedia content Twitter already allows and also send the user to a specified link if the campaign type allows that kind of action.

Linkedin ads. Linked in has a very mature advertising platform and can be a strategic channel depending on your business model. We can create and monitor paid campaigns on Linkedin for your business and measure and analyze the results from there. Linkedin offers Sponsored content ads, Sponsored Inmail where you can send private messages to a number of users for maximum engagement, Display and Text ads throughout the website and finally Personalized dynamic ads.

Tik Tok ads. The new social media that Gen Z loves but also Millennials follow as well. It is the right social media for a business that wishes to attract this kind of audience. Our company has already created successful Tik Tok campaigns on Tik Tok and we can definitely help your business with Tik Tok ads as well as consulting services on how to use this social media platform.

Our Partners

Through our strategic partnerships and collaboration with major online media outlets we can set up and manage paid advertising campaigns, usually in the form of banner advertising, on many reputable news websites with million of page views per day. Contact us for more details about that.

 

We will create and manage paid campaigns for your business and we will drive results by combining analytics data and  continuous campaign for maximum ROI across Google, Facebook or any other advertising channel you choose.

The outcome

Ad budget in expert hands: campaigns tuned and measured so every euro works instead of draining away.

What's included

  • Campaign strategy and channel selection
  • Google Ads: Search, Display, Remarketing, YouTube
  • Facebook, Instagram and TikTok campaigns
  • Audience targeting and creative
  • Continuous tuning, measurement and reporting

Why wefixit

  • The strategy A plan tied to your goals, not boosted posts.
  • The numbers Every euro tracked to what it brought back.
  • The creative Made for your brand, not from a template.
  • The transparency Your accounts, your data, our reports.

The work speaks

  • National Bank of Greece
  • Siemens
  • Apifon
  • Camperoni
  • Pfizer
  • EOP
  • ProNatura
  • Codebender
Projects delivered
200+
Years of experience
13
Average PageSpeed score
98%
The budget stayed the same and the leads doubled. Now 80% of new business comes from our online advertising.
Kostas S.

CEO, Energeiodomi

How we work

  1. Audit Where you stand
  2. Plan Priorities & budget
  3. Implement Execution
  4. Measure Numbers, monthly
  5. Improve Next round

Frequently asked questions

What budget do we need to start?

Enough for the platform to gather data on who actually buys, which depends on your sector, how expensive the keywords are and how large the audience is. Two separate things get paid: the media spend that goes to Google or Meta, and the management, meaning strategy, creative and optimisation. Tell us what a customer is worth to you and we work backwards to a budget that makes sense.

Google, or Facebook and Instagram?

They do different jobs. Search ads catch people already looking for what you sell, so they convert quickly, while social ads create demand by targeting interests and behaviour with formats people can interact with. We are a certified Google Partner and have worked with every Facebook and Instagram ad format, so the recommendation comes from your data rather than from the channel we happen to prefer. Many businesses end up needing both.

How fast do ads work compared to SEO?

Ads are the fast channel: a campaign can be running and bringing visits within days, while SEO builds over months. The trade-off is that traffic stops the day the payments stop, whereas SEO keeps working. Together they complement each other, with ads covering the gap while the organic work matures.

Who makes the ad creative?

We do: concept, copy and visuals, adapted to each format from search text to video and carousel. The platforms reward creative that suits the placement it appears in, which is why we do not run the same image everywhere. If you already have brand assets or product photography, we use them.

How will we know the money is working?

Measurement is set up before the first euro is spent, so campaigns are judged on the actions that matter to the business rather than on impressions. We tune continuously, because a campaign left alone decays, and you get reporting that shows what each channel returned and what we changed. When something is not working, we say so and move the budget.

Review where your ad budget is going

Tell us your goal, the platforms you use and your monthly ad budget, and we show you where it should go.

What is your business goal?
Choose the goal that you would like us to help you achieve.
Help me choose
If you have an e-commerce website and you need to boost your sales through digital marketing select sell more products.
If you offer goods or services that aren't sold directly through an e-shop but through a customized and longer sales cycle then get more leads is probably what you're looking for. We will create a strategy for you to get more leads through your website and/or other mediums.
If you have a new or not so known business then choose get my brand known. That way we'll implement a great plan to get your brand known by your target audience.
If you want help in creating a digital marketing plan that you (or anyone else) will execute, then choose create a marketing plan and we will consult with your executives and create a great strategy for you and your company.
If you want more than one, or in any other case, choose other and write down your answer.
Do you have a marketing plan?
We will create an effective digital marketing plan depending on your available advertising budget per month so you can get the best value for every euro you spent on advertising.

Plan Information

Since you have a marketing plan, we need some more info about the services you will need.

What platforms you want to advertise?
Do you want to retarget your website visitors?
You will need to have Google Analytics & Facebook Pixel correctly set up to use remarketing/retargeting.
Do you also want social media management and content creation?
Choose yes if you also want us to create and schedule timely posts on your social media accounts.

Social Media Management Details

If you want us to create and schedule your Facebook page posts, choose between 1 and 30 posts per month.
If you want us to create and post your Facebook page stories, choose between 1 and 60 posts per month.
If you want us to create and schedule your Instagram page posts, choose between 1 and 30 posts per month.
If you want us to create and post your Instagram page stories, choose between 1 and 60 posts per month.
If you want us to create and schedule your Pinterest page posts, choose between 1 and 30 posts per month.
If you want us to create and schedule your Linkedin page posts, choose between 1 and 30 posts per month.
Do you want us to write the copy for all above?
Do you want us to create engaging creative graphics for all the above?
Please enter your website, or company name if you don't have a website.
Enter other information about your business or plan that will help us create your offer.

Contact Information

Your Full Name
We need your email to send you the proposal.
In case we need to contact you and ask more information about your project

Book a free strategy call

Tell us a little about your project and we will get back to you to arrange a meeting.

Optional: let us know when suits you and we will try to match it.
Personal Data Handling

Web Site Terms and Conditions of Use

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

2. Use License

  1. Permission is granted to temporarily download one copy of the materials (information or software) on wefixit's web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
    1. modify or copy the materials;
    2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
    3. attempt to decompile or reverse engineer any software contained on wefixit's web site;
    4. remove any copyright or other proprietary notations from the materials; or
    5. transfer the materials to another person or "mirror" the materials on any other server.
  2. This license shall automatically terminate if you violate any of these restrictions and may be terminated by wefixit at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Payments

  1. All payments are final and non-refundable including deposits and installments. Invoices are issued when the whole service amount has been paid in full. The services on wefixit's web site are provided "as is". wefixit makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, wefixit does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such services or on any sites linked to this site.

4. Limitations

In no event shall wefixit or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on wefixit's Internet site, even if wefixit or a wefixit authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on wefixit's web site could include technical, typographical, or photographic errors. wefixit does not warrant that any of the materials on its web site are accurate, complete, or current. wefixit may make changes to the materials contained on its web site at any time without notice. wefixit does not, however, make any commitment to update the materials.

6. Links

wefixit has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by wefixit of the site. Use of any such linked web site is at the user's own risk.

7. Site Terms of Use Modifications

wefixit may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Governing Law

Any claim relating to wefixit's web site shall be governed by the laws of the State of Patras without regard to its conflict of law provisions.

General Terms and Conditions applicable to Use of a Web Site.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
  • We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
  • We will only retain personal information as long as necessary for the fulfillment of those purposes.
  • We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
  • We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
  • We will make readily available to customers information about our policies and practices relating to the management of personal information.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.