Greek Shoes Franchise

Famous Shoes

Famous Shoes is a well known shoes franchise in Greece. After deciding to invest and expand their sales online they needed a fully customized solution that was infinitely scalable.

Screenshot of the case study page inside an 27 inch iMac

Famous shoes homepage concept screenshot

Problem

As a fast pace company, Famous Shoes was growing at a very rapid rate. Their old e-shop developed in WooCommerce has outgrown them and couldn't handle the traffic and the requests that it was getting. The company was looking to build a new website in a more robust and scalable system.

Solution

Drupal Commerce as an enterprise CMS is known for its infinite scalability so it was a no brainer. Eventually we developed custom applications for the company's intranet so it was a wise choice.

Client

Famous Shoes

Year

2015

Services Provided

Graphic Design, Hosting, Performance, Web Design, Web Development

Technologies Used

Drupal

Difficulty

Hours

200

How it was made

Problem Solving

When initially started working on this project, we saw an important issue that needed to be addressed before everything else. The company was growing at such a fast rate that everything designed and developed from that point onward should be designed for scalability and maintainability for a long time.

We chose to go with Drupal commerce since its a robust enterprise CMS system specifically designed to be scalable and secure. We created a custom modular design that could be changed by Famous's marketing division as often as needed. Since the company has special offers all year round and specializes in flash sales, we developed many custom modules to address that. We manage to make marketeers life easier with custom discount scenarios, Facebook competitions and Promos, newsletter subscriptions, customer management and many more.

Customize Some More

The online shop had started to grow only after a few months of rolling out the new design. The company then faced another issue. They needed to spread e-shop sales across all franchise brick and mortar shops. All shops should be able to view online shop orders and be able to notify the e-shop managers of their stock availability for each order. E-shop managers then should have an internal overview of what shops have which shoes and then decide who will ship out each e-shop order, to maintain an even balance in e-shop orders spread out to all franchise shops. It even helped them bring down their shipping costs by choosing the nearest shops where possible.

Scale to infinity

We made sure the website was as user friendly as possible, with clear representation of the shoes pictures and information right where the user needed them. Combine this with the one-page checkout process, it made ordering very easy with as little steps as possible.

We didn't settle there. With clever marketing tactics and offers we made sure we grab our customers attention and help them buy more products by showing them relevant products at the right time. Clever analytics and heatmaps helped us analyse user behavior which in turn gave us data to use on advertising and remarketing to further drive sales.

Growth Needs Horsepower

With rapid growth, came rapid stress to our servers hosting Famous Shoes. We had to deploy a custom private cloud solution with load balancers to ensure SLA of 99.9% and handle all that traffic. This enabled the company to have a good breathing air and could handle practically infinite traffic. Being confident about sudden traffic spikes, they stepped up their game by doing TV advertising. They used famous TV shows to show off their brand and shoes and got vast amounts of traffic (and orders) each time. Our servers coped very well even when serving 1000 concurrent users browsing an e-shop.

The online part of the company grew so large that after less than 2 years they created an in-house team of developers to further move this project forward by doing it all internally.

Famous Shoes product page mockup screenshot

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